Businesses are increasingly deploying cloud data applications to help in important functions such as data storage, CRM, marketing automation, and resource planning. A marketing plan is an integral part of your business plan and it is intended to identify your market, attract prospects, and convert the prospects to customers while at the same time working to ensure you retain the customers. When properly used, database services can help in your marketing plan. Here are the reasons you may want to use data services for your marketing plan:
See the impact of past marketing decisions
It is likely that you have employed marketing decisions in the past. If that is the case, you want to know how they performed. Did you attain the desired results or not? Using the data collected and stored in database services, you can analyze the past performance based on the decisions you make. Today, database services have unified their data solutions and can give a more predictive, reliable, and all-inclusive data analysis.
Identify your target market
If you have a product or service you are selling, you want to know who will be buying them. You can use the data you have collected to get an understanding of your target market. For instance, if you run a clothing brand, you need to know who will use the attires – is it women, and if yes, what age demographics. On top of that, you can segment the target market. A database server stores information for customers and marketers can use it to segment the customers based on behavior and demographics. This helps develop sound marketing strategies targeting each segment.
Set attainable goals
When setting goals for your business, you want to make sure they are attainable. The data you are collecting from customers is going to help you determine if you can achieve the goals or not. It is going to show you the targets to reach out to. Again, you can set the timelines to achieve the targets.
Costing and measurability
A marketing plan should have a cost element in it. You just can’t engage in marketing activities blindfolded. You want to know how much you will spend on a marketing campaign and the returns you expect to get thereafter. Measurability is the term to use here. You should measure your campaigns’ results by doing a cost analysis and comparing that to your sales figures to get the ROI. This way, you know whether the campaigns are effective or not. If they are not yielding results, you can change the strategies and tactics.
A database service can help in both strategic and tactical marketing plan. In the strategic level, data services may be used to identify your market target and in the tactical marketing plan, they can be used to execute the plan. You can use the database to set attainable goals, implement the strategies you come up with and measure your results. When you develop a marketing plan using your database, you reduce the costs involved and ensure you make wise decisions.