Have you ever wondered why when you search for a given item the list of results you see will consistently rank Company A over Company B, even when Company B may be a better fit for the search terms you entered? Have you ever wondered why, if you search for Company B, Company A will display in the results as well?
The answer rests in the algorithms used by the search engines themselves. These equations do not merely take in the words used and spit out a result based on the number of times those words are used on a certain website; in fact, some of the better search engines will often return results in which the exact key words entered may not even appear on the company website, yet the results are oddly appropriate to the question the searcher is asking when he or she enters the search terms into the search engine.
Having a website with the correct terms on it is only a small part of getting noticed and listed at the top of search results. There are many factors that drive where your website will be ranked for a given search including, but not limited to, the text on your website, the layout of the website itself, whether your website is mobile-friendly, and many other items.
We have on our staff professionals who used to work for major companies such as Google. Working for these companies provides valuable insight into the operation of the search algorithms used by the search engines. We are able to leverage the unique information base of each member of our team into an organization-wide ability to provide the best recommendations for tweaking a given website and boosting its ranking in the search results.
Knowing how search engines work is the first step to being able to take advantage of the inner mechanisms of the engines and enabling us to manipulate the results. We can frequently boost a client’s ranking in search results to such an extent that our client’s website may even be ranked above well-known companies such as Wal-Mart, Amazon, or eBay.
The ability to boost a website’s ranking in search results, known as search engine optimization, is one of the valuable services we offer. Contact us today and ask how we could help you get noticed by more of your customers plus earn the type of attention your company deserves.